2023.10.15 / SEO, Web Development, Website Maintenance, WordPress

Elevate your Website: A Case Study in WordPress Maintenance

WordPress is one of the most popular and powerful platforms for creating and managing websites. However, like any other software, WordPress requires regular maintenance to keep it running smoothly and securely. In this article, we will share a case study of how we helped one of our clients, AGV Sport, optimize their WordPress website for success.

AGV Sport is a website highlighting high-quality motorcycle apparel. They have been using WordPress for their website since 2020, but they faced some challenges with maintaining and updating it. Some of the issues they encountered were:

• Slow loading speed: Their website took more than 10 seconds to load on average, which negatively affected their user experience and SEO ranking.
• Outdated plugins and themes: They had installed many plugins and themes over the years, but they did not update them regularly. This made their website vulnerable to security breaches and compatibility issues.
• Poor backup strategy: They did not have a reliable backup system in place, which put their website at risk of data loss in case of a server failure or a cyberattack.
• Lack of performance monitoring: They did not have any tools to measure and analyze their website’s performance, such as traffic, conversions, bounce rate, etc. This made it difficult for them to identify and fix any problems or optimize their website for better results.

To help AGV Sport overcome these challenges, we offered them our WordPress maintenance service. We performed a thorough audit of their website and implemented the following solutions:

• Speed optimization: We optimized their website’s speed by using WP Rocket, a plugin that improves the server response time and reduces the page load time. We also enabled CDN (content delivery network), which distributes the website’s content across multiple servers around the world, reducing the distance between the users and the website. We also compressed and resized their images, minified their CSS and JS files, and removed any unnecessary plugins and themes.
• Security updates: We updated their WordPress core, plugins, and themes to the latest versions, ensuring that they have the latest features and security patches. We also installed Akismet Anti-spam, a plugin that blocks spam comments and trackbacks, and Jetpack, a plugin that provides various security features, such as brute force protection, malware scanning, downtime monitoring, etc.
• Backup strategy: We set up a regular backup schedule for their website, using UpdraftPlus, a plugin that allows us to create and manage backups and store their submissions in the cloud. We also created a staging site, a copy of their live site that we use for testing and debugging purposes before making any changes to the live site.
• Performance monitoring: We installed Rank Math SEO, a plugin that helps us optimize their website for search engines and provides various analytics tools, such as keyword ranking, content analysis, schema markup, etc. We also integrated their website with Site Kit, a plugin that connects their website with Google services, such as Analytics, Search Console, AdSense, etc.

By implementing these solutions, we were able to elevate AGV Sport’ website to a new level of performance and security. Here are some of the results we achieved:

• Faster loading speed: Their website’s loading speed improved by 75%, from 10 seconds to 2.5 seconds on average.
• Enhanced security: Their website’s security score increased by 80%, from 50% to 90%, according to Jetpack’s security report.
• Data protection: Their website’s data is now backed up daily in the cloud, ensuring that they can restore it in case of any emergency.
• Improved performance: Their website’s performance score improved by 60%, from 40% to 64%, according to Google’s PageSpeed Insights tool.

As you can see from this case study, WordPress maintenance is not only essential for keeping your website functional and secure but also for optimizing it for success. By maintaining your WordPress website regularly, you can enjoy the following benefits:

• Better user experience: A fast and secure website will provide a positive impression to your visitors and customers, increasing their satisfaction and loyalty.
• Higher SEO ranking: A fast and secure website will rank higher on search engines, attracting more organic traffic and leads.
• More conversions: A fast and secure website will convert more visitors into customers, increasing your sales and revenue.
• Less hassle: A fast and secure website will require less troubleshooting and fixing, saving you time and money.

If you are looking for a reliable WordPress maintenance service provider, look no further than Exact Precisions. We have the expertise and experience to help you elevate your WordPress website to the next level. Contact us today for a free consultation and quote.